Fighting ‘fast fashion’ this London Fashion Week 

London Fashion Week is set to run from 14th-18th February. Top designers, models and brands are already descending on London, eager to make their mark on one of the world’s ‘Big Four’ fashion events. For five fashion-filled days, the eyes of the world will be on the catwalks of London. So, it is especially welcome that the British Fashion Council are taking this opportunity to promote its Positive Fashion initiative. 

 Positive Fashion and Global Recycling Day 

The Positive Fashion movement seeks to steer the fashion industry in an ethical direction. Sustainability and environmental best practice are at the heart of Positive Fashion – and the Global Recycling Foundation believes it’s high time that Positive Fashion brands receive appropriate recognition for their efforts. 

The Global Recycling Day theme for 2020 is #RecyclingHeroes – celebrating people, groups, and organisations who are championing innovative recycling practices and habits around the world, and it would be wonderful if the fashion industry could show its support for Global Recycling Day (18th March). Getting involved in the #RecyclingHeroes competition would give sustainable designers the recognition they deserve, and highlight the industry’s Positive Fashion initiative. 

Fashion’s #RecyclingHeroes 

There are a great many unsung heroes in the fashion industry. Lots of brands and designers are doing their utmost to utilise the Seventh Resource and shape the world of fashion in a positive, sustainable way. Established designers like Stella McCartney are making great strides towards a more ethical future, while newer brands are enshrining upcycling and environmental ethics within their founding principles. Here are just a few of the brands we believe are already #RecyclingHeroes: 

  • E.TautzE-Tautz clothing is made to last. The brand is doing its best to challenge the throwaway ‘fast fashion’ culture by encouraging people to wear and mend their clothing rather than buying a new wardrobe every season. They also take pains to make sure that their clothing can be recycled when it finally does wear out. 
  • Vinti Andrews: This London based brand is known for upcycling iconic pieces such as used Metropolitan Police coats. Their Autumn/Winter 2020 collection is made from used sportswear which has been deconstructed and remade in ingenious ways. This brand is really pushing the envelope and showing just how many astonishing things can be done with the Seventh Resource.
  • Bethany Williams: All of the clothing from Bethany Williams is 100% sustainable. The latest collection includes garments made from renewable and biodegradable wool, denim sourced from a recycling and sorting facility, and even upcycled trainers.
  • Studio ALCH: Alexandra Hackett is an Australian designer now based in London. For her Autumn/Winter 2020 collection, all items were produced from recycled, organic or excess deadstock materials.
  • Patrick McDowell: This British designer used vintage hoses, garments and belts upcycled from the London Fire Brigade for their latest collection, showing a really innovative way of upcycling to create something fabulous.
  • Ksenia Schnaider: Ksenia and Anton Schaider have (literally) woven upcycling into their every collection. They have worked extensively on developing new techniques to get the best and most out of recycled textiles, and are at the forefront of the sustainable fashion revolution. 

A step in the right direction – but a long way still to go 

However, positive though all of this is, there is still a lot to be done. As Founding President of the Global Recycling Foundation, Ranjit Baxi comments“We are proud to support and commend the fashion industry for taking the necessary steps towards saving our planet. However, there is still much to be done. 10,000 items of clothing are sent to UK landfill every five minutes. This is not only hugely wasteful, but it also represents a massive loss of textile resources that could be recycled into new garments. Every year, the Earth yields billions of tons of natural resources and at some point, this will run out. Recycling is a key part of the circular economy, helping to protect our natural resources, so every step we take, big or small, will help to better the future for generations to come.” 

The #RecyclingHeroes competition 

The #RecyclingHeroes competition will award ten winners from across the globe $1,000 to contribute towards their recycling initiatives. For details of the competition, as well as full terms and conditions, please see the submission page. The competition is accepting nominations until 8 March 2020.

Pollution does not need a passport or visa

Statement from Ranjit Baxi, Founding President of the Global Recycling Foundation

11 February 2020

“A video report recently published by the BBC shines a light on a problem that is becoming increasingly worrying in the Western Balkan country of Serbia: air pollution. According to the Global Alliance on Health and Pollution, Serbia is the country with the highest rate of pollution-related deaths in Europe, and winter smog is an issue that is endangering more and more lives each year.

“However, while Serbia’s levels of pollution are particularly high, this is a problem that is affecting countries all over the world. The British Heart Foundation released findings which show that almost a quarter of people in the UK live in areas where average levels of toxic emissions exceed guidelines set by the World Health Foundation, while the WHO estimates that air pollution kills around seven million people worldwide every year.

“Furthermore, unfortunately air pollution often does the most harm to those who are acting to fight it. Cycling and walking are both great ways to cut down on emissions, but it is these same pedestrians and cyclists who are exposed to increased levels of pollution on their journeys, finding themselves in close proximity to cars and exhaust fumes on a daily basis.

“It is vital, then, that we fight to cut these emissions down. Pollution does not require a visa or passport to travel and therefore it has to be a collective effort to control air pollution. We cannot confine pollution to one region, and therefore we cannot solve this problem without cooperating on an international level. Governments absolutely must work together in order to secure a greener future, focusing on all climate issues, from air pollution to plastic waste. It is for this reason that conferences such as COP26 and the World Economic Forum are essential. We cannot solve the climate emergency without collaboration, and there is no time to waste.”


#RecyclingHeroes competition now live!

We have officially launched our global #RecyclingHeroes competition, celebrating the unsung #RecyclingHeroes from across the world ahead of the upcoming Global Recycling Day 2020 (18 March). #RecyclingHeroes can be anyone – people, groups, or organisations – who are championing innovative recycling practices and habits around the world and promoting the power of the Seventh Resource. 

If you know a recycling hero, or if you are a recycling hero yourself, then we want you to submit a nomination. For details of the competition, as well as full terms and conditions, please see the submission page. We are accepting nominations until 8 March 2020. 

There will be a total of ten winning heroes jointly representing the following regions: North America, Central & South America, Europe, Africa and Australasia. Each of the ten winners will receive a $1,000 prize to contribute to their recycling initiative, and we will promote their good work to audiences across the world. In addition, the top 100 #RecyclingHeroes across the globe will also be recognised. 

Ranjit Baxi, Founding President of the Global Recycling Foundation commented: “By shining a light on unsung #RecyclingHeroes all over the world, the Global Recycling Foundation aims to show just how much impact individuals, communities and businesses can have on the future of our planet. We hope that this will also inspire a new generation to become Recycling Heroes, as it is these heroes that will collectively help us meet the UN’s 2030 Sustainable Development Goals.” 

To help inspire individuals to nominate their own#RecyclingHeroes and the everyday people looking to do their part to combat the climate emergencywe have created our own #RecyclingHeroes Hall of Fame. This recognises the World Leaders, Activists, Rising Young Stars, Towns and Cities and Businesses that have truly inspired us. 

To keep up to date with Global Recycling Day activities, make sure you’re following us on social media: