Sao Paulo unites with cities across the world unite as the world’s first Global Recycling Day approaches (18 March)

  • Sao Paulo to join London, Paris, Brussels, Washington DC, Sydney, Delhi, Dubai and Johannesburg in global celebrations to mark the world’s first Global Recycling Day.
  • People across the globe are being invited to make key recycling commitments and share their changes on Facebook, Twitter and Instagram using #GlobalRecyclingDay
  • The Day’s mission is set out in a special Manifesto, which shows the power or recycling in sustaining the future of our planet


Sao Paulo is joining cities across the world to celebrate Global Recycling Day which is celebrating its inaguratoion this Sunday 18 March The initiative, created by the Bureau for International Recycling (BIR), will call on Brasilians (and people around the globe) to think “resource” not “waste” when it comes to recycling and encourage people to think of recycling in a new way.

The vision of the Day, and the urgent need to have a whole-world approach to recycling, is set out in the BIR’s “Seventh Resource Manifesto” which has been translated into Portuguese, showcasing the importance of Brasil to the global recycling industry.

Celebrations will be taking place in central Sao Paulo on Sunday, as the Global Recycling team will ask members of the public to make some key recycling changes – following the Seven Golden Rules of Recycling*, sign a petition to the UN to have the day recognised and to join in the celebrations on Twitter and Facebook, using the #GlobalRecyclingDay.  It is hoped Mayor João Doria will add his voice to the many words of support on his social channels.

Between 16-18 March, similar events are happing in central London (where the founder of the Day, Ranjit Baxi, will undertake the official launch); Johannesburg (where a city wide waste collection, supported by the City of Johannesburg, is taking place);  Sydney (a series of talks by leading academics), Delhi (5000 people are expected to gather and take part in  a city wide litter pick), Washington DC (Senators and officials lent their support in a photoshoot on Capitol Hill ) and Paris (where a press conference was hosted in the WWF headquarters).

BIR President Ranjit Baxi said: “The world’s first Global Recycling Day is a vitally important new date in our global calendar. To truly harness the power of recycling we must adopt a global approach to its collection, processing and use. It is time we put the planet first and all commit to spend 10 more minutes a day ensuring that materials are disposed of properly. It is a joint responsibility, not one of the few and I look forward to seeing individuals, communities, businesses and leaders across Sao Paulo, and Brasil, joining us and celebrating the Day on 18th March.



*The Seven Golden Rules of Recycling

  1. Be single-use-plastic aware – reduce and recycle
  2. Learn, and follow, local recycling regulations
  3. Prevent contamination of recyclable materials
  4. Mend, repair and reuse
  5. Be a recycling-aware shopper
  6. Make the effort to recycle electronics
  7. Reduce our individual waste-footprint

For further information, contact the Global Recycling Day PR team at Flagship Consulting:

Sophy Norris:  +44 (0)1392 248 934.

Hannah Kerslake:  +44 (0)207 680 7114.

Belinda Hallworth:  +44 (0)207 680 7122.


About Global Recycling Day

Global Recycling Day is an initiative of the Bureau of International Recycling (BIR).

BIR is the global federation of the recycling industry, representing the interests of the global industry.

One of BIR’s key objectives is to promote recycling globally – showcasing its benefits to industry, policy makers and the wider community.

2018 marks the 70th anniversary of BIR (indeed 18th March is its 70th birthday), a landmark year in which to create a day which recognised the vital role recycling and the industry plays in protecting the planet.

The first ever Global Recycling Day will unite people across the world, highlighting the need to conserve our six primary resources (water, air, coal, oil, natural gas and minerals) and celebrating the power of the newly termed “Seventh Resource”- the goods we recycle every day. The new initiative is the brain child of Ranjit Baxi, who announced his vision for a day dedicated to recycling at the inauguration of his Presidency at BIR’s 2015 Dubai Convention.

Global Recycling Day will be a day of action, aimed at building a global approach towards recycling, calling on world leaders, international businesses, communities and individuals to make seven clear commitments in their approach to recycling.  Consumers are also being asked to ask themselves some key questions about recycling, to think of it in a new way.


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